In the third and final part of our week of blogs focused on nailing your communications plan, we’re looking at using different forms of communication and keeping the momentum going long term.
Use different methods of communication
Utilise every form of communication you have with your employees, whether that be print, digital or live. That’s likely to include posters, desk-drops, payslips, e-mails, intranet, seminars, road shows and town hall style presentations. You’ll know which methods work best for your company so create the most effective mix for your launch. Be creative with your visuals so they stand out and are immediately recognisable, making sure that all mediums are consistent with your campaign and create as much buzz as possible. Don’t worry about being too loud, you want everyone to know about your brilliant new scheme!
Keep on communicating
A strong, ongoing communications plan is vital for long-lasting buy in, rather than having a big launch and then tailing off. A calendar of relevant comms throughout the year is a good idea to keep benefits front of mind. Include clear calls to action, continue with segmentation and make sure materials carry your benefits branding. Even if staff don’t go for everything being offered, you don’t want them to forget about the scheme.
There is no one-size-fits-all solution to launching a scheme, as every organisation is different, but if you follow the our recommended steps, you’ll be off to a great start. You can measure how your campaign was received through surveys, meetings and general employee feedback. This way, you can evolve the way you communicate going forward and talk to your staff in ways that will be best received and mean your scheme stands the optimum chance of success.
Want to find out more about how we can help build the right scheme for your business? Give us a call or drop us an e-mail and we can run you through a free, fast demo.